What Are Tracking Technologies?

We use small data files—commonly called cookies—to remember your preferences and improve how our financial education platform works for you. Think of them as digital sticky notes that help us recognize you when you return.

These technologies track things like which valuation courses you've viewed, how long you spend on certain techniques, and whether you've completed practice exercises. It's honestly pretty straightforward stuff, but we want you to understand exactly what's happening behind the scenes.

Some of these tracking files are absolutely necessary for the site to function properly. Others help us understand how people use our educational content so we can make it better. And yes, some are used for marketing purposes—we'll be upfront about that.

Types of Tracking We Use

How This Improves Your Learning

Let's be practical about this. When you're working through complex financial models at 11pm, you don't want to lose your progress. Our tracking remembers exactly where you left off in that precedent transaction analysis module.

Or say you're researching WACC calculations for a specific industry. We can suggest similar case studies you haven't seen yet, based on what other analysts with similar interests found helpful. That kind of personalization only works because we're tracking your learning path.

• Remember your progress through multi-part valuation courses
• Save your custom formula templates and calculation preferences
• Suggest relevant practice problems based on what you've already mastered
• Pre-fill forms so you're not typing the same information repeatedly
• Load your personalized dashboard faster by caching your most-used tools

Data Retention & Your Control

Most tracking data expires automatically. Session cookies disappear when you close your browser. Analytics data gets aggregated and anonymized after 26 months—we're not keeping individual browsing histories forever.

Marketing cookies typically last 90 days, though some might stick around for up to a year. But here's the thing: you can delete them anytime through your browser settings or by using that opt-out button above.

When you reject non-essential tracking, we store that preference in your browser. So yes, we use one small cookie to remember that you don't want cookies. A bit ironic, but that's how it works technically.

Third-Party Tracking

We're transparent about this: some tracking technologies come from external services we use. Google Analytics helps us understand site traffic. Video platforms that host our course content might track viewing patterns.

These third parties have their own privacy policies. We choose partners carefully, but you should know they're collecting data too. When you opt out of non-essential cookies, it blocks most of this third-party tracking as well.

Updates to This Policy

We update this policy when our tracking practices change or when new regulations require it. The last significant update was January 2025 when we revised our data retention periods and clarified how we handle cross-site tracking.

When we make meaningful changes, we'll notify enrolled students through email and post an announcement on the platform. For minor clarifications or formatting updates, we'll just update the effective date at the bottom of this page.

You're always welcome to review this policy, and honestly, we encourage checking back every few months if you're particularly interested in privacy practices.